Embracing Technology at Dosti: Transforming Real Estate with Innovation

At Dosti Realty, technology is the driving force behind our mission to redefine real estate excellence. By leveraging cutting-edge tools and platforms, we streamline operations, enhance customer experiences, and drive business growth. From CRM systems, ERP solutions, and business intelligence tools to drone technology and mobile applications, our tech stack empowers every facet of our operations. Here’s how we’re harnessing innovation to stay ahead in the real estate industry.

The Evolution of Technology at Dosti Realty: A Journey of Adaptation and Growth

At Dosti Realty, our embrace of technology has been a journey of perseverance, learning, and continuous improvement. Like any transformational process, it came with its challenges—but each hurdle only strengthened our resolve to find the right solutions.

The Early Steps (2005-2007): Laying the Foundation
In 2005, we began digitizing our business operations using software solutions recommended by trusted friends, family members and industry contacts. While these early systems provided basic structure, they soon revealed significant limitations. By 2006-07, we transitioned to more advanced platforms, but challenges persisted—remote access was unavailable, reporting capabilities were minimal, and data exports (including CSV) remained unsupported. Additionally, statutory compliance updates often lagged behind regulatory changes. Despite these constraints, each step forward helped streamline our workflows and underscored the need for a more robust solution.

The Transition Phase (2016): Seeking the Right Fit
In 2016, we onboarded "Base," a system primarily designed for the pharmaceutical sector. While it introduced new functionalities, it required heavy customization for real estate operations and was still under development. This phase reinforced the importance of industry-specific solutions.

The Turning Point (2017-2019): Farvision – Aligning Technology with Vision
After extensive research into software tailored for real estate businesses, we found our turning point in 2017 with the implementation of Farvision ERP. For the first time, we had a system that truly aligned with our operational needs, streamlining workflows and driving efficiency across the organization. The implementation itself took 6 to 8 months, but the real impact became evident only 3 to 4 years later, when we witnessed a full project lifecycle—from excavation to occupation certificate—seamlessly mapped within the system. Farvision not only allowed us to track every customer touchpoint throughout the buyer’s journey but also provided unparalleled visibility into project budgets, purchase requisitions, and accounts reconciliation. This was the transformative leap we had been working toward—a unified platform that brought clarity, control, and scalability to our operations.

By 2019, we upgraded to Farvision ERP's newer version, refining workflows further and ensuring smoother integrations. This version addressed past gaps, offering better accessibility, robust reporting, and compliance adaptability —finally giving us a platform that grew with our business.

The Road Ahead: Continuous Improvement
Our journey to finding the right ERP solution was far from linear—it was a test of resilience and adaptability. From traditional methods to a technology-driven approach, each phase taught us valuable lessons. Today, we continue to evolve, ensuring that our systems not only meet current demands but also prepare us for the future.
At Dosti, technology isn’t just a tool; it’s a strategic enabler—one that helps us build smarter, faster, and with greater precision. And as we move forward, innovation remains at the heart of everything we do.

Key Technologies Transforming Dosti Realty

At Dosti Realty, technology is the driving force behind our mission to redefine real estate excellence. By leveraging cutting-edge tools and platforms, we streamline operations, enhance customer experience

1. Salesforce: The Backbone of Our CRM Strategy
Earlier, Dosti Realty relied on disconnected systems, spreadsheets, and manual workflows to manage leads, sales, and customer engagement. Sales teams lacked real-time visibility, customer communication was inconsistent, and tracking performance was a time-consuming process. Without automation, scaling operations efficiently was a constant struggle.

The Transformation: Salesforce & AI Driving Efficiency
In FY2023-24, we embraced Salesforce as our central growth engine, integrating marketing, presales, and sales. At Dosti, we are using an integrated system with our website and WhatsApp for lead capturing and opportunity nurturing. Salesforce Live reports help track daily, weekly, monthly, and yearly site visits, revisits, and bookings. We have implemented multiple logic rules in Salesforce to identify the probability of conversions.
An AI-powered WhatsApp bot, along with multiple process digitization and automation initiatives, are in the pipeline, including WhatsApp marketing, automated surveys to capture customer feedback (CSAT/NPS), and ERP integration for productivity improvement and sales operations optimization.

2. Dosti Blue Circle: Empowering Channel Partners
In September-October 2023, we recognized a critical need in our Channel Partner network - ensuring fair, transparent lead allocation. The manual process left room for uncertainty and inefficiency.
Our solution? The Dosti Blue Circle app, powered by OTP verification to guarantee unbiased lead assignment. Suddenly, our partners could:

✓ Track their lead-to-booking pipeline in real-time
✓ Access performance analytics to optimize their efforts

No more guesswork - just a streamlined, digital partnership where everyone plays by the same rules. This wasn't just an app launch; it was our commitment to building trust through technology.
By putting these tools in our partners' hands, we didn't just simplify operations - we created a foundation for mutual growth.
Dosti Realty believes transparency builds stronger partnerships.
Android App | iOS App

3. Dosti Living: Empowering Customers
Earlier, our customers had to make calls or visit physically to get updates on their homes - a process we knew could be better. We wanted to give them comfort and transparency at their fingertips.
That’s why in December 2024, we launched the Dosti Living mobile app —our digital solution, powered by Farvision , designed exclusively for customers. Now, residents can track real-time project progress, view payment details, and access important documents anytime, anywhere.
This wasn't just about building an app; it was about building trust. By putting critical information directly in our customers' hands, we've transformed how they experience their home-buying journey with us - making it smoother, more transparent, and truly convenient.
Because at Dosti Realty, we believe technology should bring people closer to their dreams, not create barriers.
Home journey, simplified.
Android App | iOS App

Supporting Innovations

Dosti's BI Dashboards

Reporting isn’t just about numbers—it’s the backbone of every decision we make. For years, our teams relied on manual processes and disconnected Excel sheets to track bookings, finances, and project progress. This approach wasn’t just slow; it was fraught with challenges, teams spent days every month compiling, validating, and reconciling data—time that could have been spent on strategy and execution.
For too long, we accepted this as "just how things are done." But in 2024, we decided to change that.
Introducing Dosti’s BI Dashboards—a single source of truth. We consolidated every critical metric—from bookings and cancellations to cash flow and project timelines—into one intuitive platform. 
Now:

• Real-time updates replace stale, error-prone spreadsheets.
• Customizable dashboards give leadership instant visibility into any vertical—no more digging through files.
• Automated reports save hundreds of hours annually, freeing teams to focus on action, not admin work.
  The impact? Faster, smarter decisions. Less frustration. A culture where data drives growth, not guesswork. This isn’t just an upgrade—it’s how Dosti Realty leaves inefficiency behind.

Call Insight and Sentiment Analysis

In real estate, every phone call represents a golden opportunity. While we previously tracked basic call metrics, we lacked true visibility into customer sentiment and agent performance.
Today, we record 100% of customer calls (in complete compliance) for quality monitoring and training. Our team analyzes these interactions to improve service quality and agent effectiveness. Soon, we'll enhance this system with AI-powered sentiment analysis to:

• Detect customer emotions and engagement levels
• Prioritize high-intent leads through call scoring
• Provide deeper insights into customer needs

This evolution from basic tracking to intelligent analysis will transform how we understand and optimize every customer interaction - leading to better service, stronger relationships, and improved conversions.
Better insights. Smarter conversations. Stronger results.

Testimonials: Voices from Dosti

Farvision
Bhavin Khant, General Manager, Purchase
"Farvision has changed the way I work. Instead of juggling multiple spreadsheets and calls, I now have everything I need at my fingertips—vendor details, order tracking, and documentation. It’s efficient like never before."

Farvision
Prashant Sawant, General Manager, Accounts
"The shift to technology has been a game-changer. What once took hours is now done in minutes. Staying ahead in today’s world isn’t just about working harder—it’s about working smarter, and that’s exactly what these innovations allow us to do.

ERP, Farvision
Dhaval Rao, General Manager, ERP
"Implementing Farvision and Dosti Living has been an exciting journey. Seeing how technology is streamlining our processes and making life easier for our teams and customers is incredibly rewarding.

Salesforce
Ashish Shirsat, General Manager, IT 
“Salesforce is the backbone of our sales, marketing, and customer support—powering seamless connections, driving efficiency, and enhancing customer engagement like never before.”

The Future of Technology at Dosti

As we look ahead, our commitment to technology remains unwavering. We’re constantly exploring new tools and platforms to enhance operations and deliver unparalleled value to our customers. From AI and automation to data analytics and beyond, the possibilities are endless. At Dosti Realty, technology isn’t just a tool—it’s a mindset. We embrace change, challenge the status quo, and create a future where innovation and excellence go hand in hand.